Sandra Gašparić Zoković is a communications and marketing professional with more than a decade of experience in brand development, strategic positioning, and business growth. After starting her professional journey in leading international and Croatian marketing agencies, she transitioned into corporate brand management at L’Oréal before taking on the role of Country Manager at Answear for Croatia and Slovenia. In this role, she leads one of the region’s most dynamic fashion e-commerce operations, combining data-driven growth with strong brand positioning and long-term market development.

Passionate about redefining the role of business in society, Sandra works on initiatives that integrate sustainability, circular economy principles, and social dialogue into the fashion industry. She has led the launch of the Wear&Share platform in the region and supported projects within Answear.LAB that address topics such as responsible consumption, women’s empowerment, and gender equality. She believes leadership today requires balancing profitability with responsibility, creating impact that extends beyond business results and contributes to sustainable, long-term change.