Virna Pukšec is the Marketing Director at Polleo Sport. After graduating from the Faculty of Political Science in 2016, she joined Polleo Adria and has since grown alongside the brand throughout a decade of its market development and expansion.

Her career has evolved through a range of marketing roles — from Junior Marketing Manager and Marketing Coordinator to Head of Marketing Operations, before stepping into the role of Marketing Director in 2025.

Throughout this journey, she has built strong expertise in retail marketing, brand building, product development and launches, as well as strategic brand expansion. Her experience spans entering new markets, developing co-branding partnerships, and expanding distribution through FMCG channels and marketplace platforms.

Having been part of the Polleo Sport story since the brand’s early high-growth phase, Virna has contributed to key stages of its development across the Adria and DACH regions. She considers the energy of the team and the community Polleo Sport continues to build through its products, education, and everyday communication with customers to be the most valuable part of her work.