Joshua Cirjak is the founder of IUTD Studios, a creative company operating at the intersection of product design, storytelling, and social media. With a background in video production and digital content, he has worked with global brands such as Adidas, Jägermeister, Ultra Europe and Infobip creating unique campaigns defined by a fast, raw, and creative approach to content.

Joshua expanded his work beyond client projects and launched his own film camera brand under IUTD Studios which has now expanded to over 60 stores worldwide. The brand focuses on making analog photography more accessible and engaging for a new generation, combining thoughtful product design with a strong emphasis on storytelling and community.